Kanoheda Elementary School Counselor Phoebe Jenkins was so excited when she came across information online about a proven character-building program founded in Georgia called Be THE Voice. She loved how the student-driven format was designed to turn bystanders into upstanders via a series of vibrant videos featuring young social-influencers.

The messages of kindness, compassion, and inclusion was just what her diverse student body needed, she thought. But the reality was she didn’t have the money in her budget to fund it.